https://www.midgleystudio.co.uk/case-studies daily 0.75 2026-04-30 https://www.midgleystudio.co.uk/case-studies/vyre-fitness-brand-identity-case-study monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/a27e2492-d84d-49f6-b2b6-d8c81d037961/IMG_0991.jpg Case Studies - VYRE - Fitness Branding - Defining the Direction One of the primary challenges was differentiation. The fitness market is saturated with bold typography, loud colour palettes, and overused motivational language. To avoid blending into this landscape, the project required a more restrained and strategic approach. The identity needed to feel powerful yet minimal, premium yet accessible, and versatile enough to function across apparel, digital platforms, and physical environments. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/3dd7f9a6-5f93-4d75-b88e-ce9b25b0c6eb/VYRE+LOGO_BLACK.png Case Studies - VYRE - Fitness Branding - Further Development The process began with extensive sketch exploration, focusing on geometric letterforms and controlled negative space to convey motion and intensity in a subtle way. By iterating through multiple wordmark variations, I tested balance, legibility, and scalability before refining the strongest direction. Particular attention was given to proportion and angular detailing to introduce tension without compromising clarity. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/38e7dc97-c60f-439e-8283-d07c2488faf3/Vyre+Shaker+Bottle.png Case Studies - VYRE - Fitness Branding - Refinement & Application The final solution centres around a custom geometric wordmark supported by a monochrome visual system. The identity was then applied across realistic brand touchpoints, including performance apparel, accessories, gym environments, and digital interfaces, ensuring consistency and scalability. VYRE demonstrates my ability to approach branding strategically, solve differentiation challenges through considered design decisions, and build a cohesive identity system ready for real-world application. https://www.midgleystudio.co.uk/case-studies/mechanics-hq-branding-case-study monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/e0c8dc60-4aa4-4718-9b5c-8d7324ab11a5/Screenshot+2026-02-06+at+22.52.09.png Case Studies - MechanicsHQ - Web Design - Defining the Direction The brief was to completely redesign the website, elevating its visual presence to create a more professional and trustworthy first impression for potential customers. The objective was not only aesthetic improvement, but also strategic refinement. I began by conducting a full audit of the existing site, analysing its visual hierarchy, user journey, content structure, and overall user experience. Alongside this, I reviewed the technical SEO performance, assessing keyword usage, metadata structure, page indexing, and on-page optimisation. This evaluation highlighted key weaknesses in layout consistency, content clarity, and search visibility. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/3d72846b-39f0-4096-a9df-258705e85ce8/MechanicsHQ+mockup.png Case Studies - MechanicsHQ - Web Design - Further Development Once the redesigned website was built and launched, the focus shifted to backend optimisation and performance tracking. I implemented refined on-page SEO strategies, including optimised meta titles and descriptions, structured heading hierarchies, improved internal linking, and keyword alignment tailored to local search intent. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/e21b260d-0bfd-4d29-afff-98f6ef96ad23/Mechanics+HQ+2.png Case Studies - MechanicsHQ - Web Design Technical elements such as site indexing, sitemap configuration, and performance optimisation were reviewed to ensure search engines could efficiently crawl and rank the site. In addition, analytics and tracking tools were configured to monitor user behaviour, traffic sources, and conversion pathways. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/9285ea8d-3287-47cb-909e-2c57d6cb0215/MechanicsHQ+3.png Case Studies - MechanicsHQ - Web Design - Refinement & Application The project addressed several core issues that were limiting the business’s growth and credibility online. Firstly, the previous website lacked a strong professional presence. An outdated visual design and inconsistent layout weakened first impressions, which can significantly impact trust, particularly for a local service-based business where credibility is critical. The redesign established a clearer brand identity, stronger visual hierarchy, and a more structured user journey, reinforcing professionalism and reliability. https://www.midgleystudio.co.uk/case-studies/offset-coffee-branding-case-study monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/dc7c6fcb-5e36-4f8d-ba42-f5b28552c301/IMG_0086.JPG Case Studies - Offset - Modern Coffee Brand - Defining the Direction The process began with hand-drawn sketches focused on hierarchy, framing systems, and weight distribution rather than illustration. The name itself informed the direction, leading to the development of a subtly angled rectangular frame that reinforces the concept of shift and structure. A bold, clean sans-serif wordmark forms the foundation of the identity, supported by a simplified coffee bean symbol reduced to its essential shape. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/e6bc9127-759c-4761-b50a-b064a88da5e9/ChatGPT+Image+Mar+2%2C+2026%2C+05_17_23+PM.png Case Studies - Offset - Modern Coffee Brand - Further Development Alongside structural refinement, colour exploration played a key role in shaping the identity. The logo was initially developed in monochrome to ensure strength without reliance on palette, then expanded into a series of controlled colour experiments. Combinations of charcoal and white reinforced clarity and contrast, while forest green introduced depth and premium positioning. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/651206c2-c7a0-46d4-a6e1-9aa1bb40da87/Artboard+8.webp Case Studies - Offset - Modern Coffee Brand Warm gold added a refined, hospitality-led tone, and burnt orange brought subtle energy without overpowering the system. Each variation was tested within the angled frame to assess balance, legibility, and adaptability across signage, packaging, and digital use. The aim was not to decorate the mark, but to identify combinations that enhanced recognition while preserving structural integrity. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/efcb5395-cd36-4406-8a05-a4a6ea66841f/Offset+shop.webp Case Studies - Offset - Modern Coffee Brand - Refinement & Application The final logo system was designed to perform consistently across multiple applications. Monochrome versions ensure clarity at any scale, while controlled colour variations including charcoal, forest green, gold, and burnt orange introduce flexibility without compromising recognition. The identity was tested across storefront signage, packaging, and photographic overlays to validate legibility and presence in real-world environments. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/7ccde59e-62c4-44b8-b3d8-9d36417dbcdb/Offset+Modern+Coffee+Cup.png Case Studies - Offset - Modern Coffee Brand OFFSET demonstrates a structured, system-led approach to branding. Every element is intentional, refined, and engineered for scalability, resulting in a coffee identity built for long-term clarity rather than short-term trend appeal.. https://www.midgleystudio.co.uk/case-studies/yumm-cookie-bakery-branding monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/82073fa0-dd88-47dc-bca5-c6c567d194ad/Artboard+1.png Case Studies - YUMM - Artisan Cookie Branding - Defining the Direction At the core of the identity is a custom wordmark built around the idea of a “smile.” Instead of relying on an added graphic element, the typography itself curves upward, subtly mimicking the shape of a smile. This approach keeps the logo clean and ownable while embedding emotion directly into the form. The letterforms were designed to feel soft and rounded, echoing the texture of cookies, while maintaining enough structure to scale across signage, packaging, and digital use. Special attention was given to consistency, particularly ensuring both “M” characters match perfectly and that the outline weight remains uniform across all letters. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/ee490e4e-fee0-4e72-b6ad-96dcc0ac86a7/Artboard+3.png Case Studies - YUMM - Artisan Cookie Branding - Further Development The colour palette draws from warm, appetising tones inspired by baked goods. Golden yellows and soft caramel hues form the foundation, supported by rich chocolate browns and neutral creams. These colours were chosen to evoke warmth and indulgence while still feeling contemporary and bold. Additional exploratory palettes, including pinks, oranges, greens, and darker tones, demonstrate the flexibility of the identity, allowing the brand to adapt across seasonal campaigns or product drops without losing recognition. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/86a949b5-c812-4fcb-8947-4043bc0985ba/Artboard+4.png Case Studies - YUMM - Artisan Cookie Branding - Application was a key part of the design process. The identity was extended into packaging concepts, including tissue paper, boxes, and gift wraps. The curved wordmark lends itself particularly well to repetition, creating strong patterns that feel dynamic and premium. The cookie icon works as a seal or badge, reinforcing the gifting aspect of the brand. Together, these elements create a cohesive system that elevates even simple packaging into something memorable and shareable. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/e564fe31-3af4-4edb-8ef9-2f2273348a3a/Artboard+6.png Case Studies - YUMM - Artisan Cookie Branding - Refinement & Application Overall, YUMM is designed as a brand that balances clarity with personality. By focusing on a strong, distinctive wordmark and supporting it with a flexible visual system, the identity avoids over-reliance on gimmicks while still feeling expressive and fun. The result is a brand that can scale, from a single bakery to a recognisable, lifestyle-driven product, while maintaining a clear and consistent visual language. https://www.midgleystudio.co.uk/case-studies/lue-branding-case-study monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/79f01c46-cee4-4dd7-abc3-8ea3d10178cf/LUE+Branding Case Studies - LUE - Branding & Packaging - Defining the Direction The challenge centred around shifting perception. The supplement industry is often defined by either overly clinical branding or overly saturated wellness aesthetics, creating a disconnect between function and lifestyle. Lue was designed to challenge this by reframing supplements as part of a daily ritual, while also building a cohesive system across multiple products rather than focusing on a single SKU. The goal was to balance premium aesthetics with clarity, ensuring the brand feels both aspirational and usable. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/8bcb48cb-d8a6-4992-b316-bcac7df83097/Artboard+4.png Case Studies - LUE - Branding & Packaging - The Products Rather than developing a single product, Lue was expanded into a complete system to reinforce the idea of beauty as a routine. The range includes Glow Capsules as the core daily supplement, Daily Dew for hydration, Collagen Creamer to integrate into everyday habits, Night Repair for evening use, Skin Mist as a topical extension, and Beauty Gummies as a more lifestyle-driven format. Each product plays a role within a wider daily flow, creating a connected and intentional experience. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/6d7bbd64-38f6-4ed6-8683-2308d1ac8889/Lue+Logo+Mockup.png Case Studies - LUE - Branding & Packaging - Logo Refinement & Application Art direction for the project draws from editorial beauty campaigns, focusing on natural light, soft textures, and close-up skin details. Imagery was selected to reinforce the idea of glow and hydration, while maintaining a minimal and modern aesthetic. Compositions were kept clean with intentional use of negative space, ensuring the brand feels elevated and aligned with contemporary beauty standards. https://www.midgleystudio.co.uk/case-studies/nocaff-decaf-coffee-branding-case-study monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/0092c687-1cd5-4e1c-a1c8-f9ea5714a4c9/Artboard+3.png Case Studies - NOCAFF - Coffee Branding - Defining the Direction The logo was designed to be simple, confident, and highly legible. A bold, geometric wordmark creates strong presence, with the emphasis on “NO” reinforcing the core idea of removing caffeine. The clean sans-serif typography keeps the brand modern and accessible, ensuring it works seamlessly across packaging, social media, and wider brand applications. The result is a mark that is both distinctive and versatile, forming a strong foundation for the rest of the identity. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/017bf6ba-f86c-4d1c-bdfb-e96046326beb/NOCAFF+Product+Lineup Case Studies - NOCAFF - Coffee Branding - The Products The packaging was developed as a structured system rather than a collection of individual designs. Each can follows the same layout, with a clean white upper section for brand clarity and a colour-coded lower half to differentiate flavours. This allows each product to feel unique while still clearly belonging to the same range. The colour palette was carefully considered to reflect each flavour’s character, warm browns for hazelnut, soft neutrals for vanilla, deep greens for matcha, and darker tones for classic blends, creating both visual variety and cohesion. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/622237da-7931-4c03-8029-fa5acae74e2b/Artboard+4.png Case Studies - NOCAFF - Coffee Branding - Refinement & Application A key part of the project was establishing a consistent visual direction for product photography and advertising. All imagery was built around a controlled studio setup using neutral beige environments, stone pedestals, and soft natural shadows. Ingredients were introduced in a minimal and intentional way to support each flavour without overwhelming the composition. 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https://www.midgleystudio.co.uk/case-studies/tag/product+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/playful+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/food+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/minimalist+design monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/graphic+design monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/coffee+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/small+business+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/corporate+identity monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/automotive+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/fitness+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/activewear+branding monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/health+and+fitness monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/freelance+designer monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/logo+design monthly 0.5 https://www.midgleystudio.co.uk/case-studies/tag/dessert+branding monthly 0.5 https://www.midgleystudio.co.uk/news-and-updates daily 0.75 2026-05-03 https://www.midgleystudio.co.uk/news-and-updates/store-update-shopify-move monthly 0.5 2026-05-03 https://www.midgleystudio.co.uk/news-and-updates/midgley-studio-rebrand monthly 0.5 2026-05-03 https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/1777815344287-05X3UPB72YPDZVY47CKW/MidgleyStudio_Main_onBlack.png Recent News and Updates - About the Rebrand - More Than a Logo Change This update represents a clear step forward. It signals a new era of my work, one that leans more intentionally into the professional and strategic side of the business. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/23a33434-0c15-4c5b-9e69-1e6a0c93f9e5/Screenshot+2026-05-03+at+14.45.10.png Recent News and Updates - About the Rebrand - Rethinking the Website Alongside the branding update, I have completely redesigned the website. This was not a surface level refresh. It involved stepping back and reviewing everything. https://images.squarespace-cdn.com/content/v1/69f32bd564b54a1511bd5ffd/1aec477f-abec-4212-b412-834b5051c897/IMG_0470.jpg Recent News and Updates - About the Rebrand - Mission and Approach At its core, Midgley Studio is built around clarity, intention, and consistency. Design is approached as a problem-solving tool rather than just something visual. Every project starts with understanding the purpose behind it. 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